About Us

With over thirty-five years of expertise, PAIN DE SUCRE passionately creates feminine collections of high-end swimwear and lingerie.

Celebrating “the Art of Living at the Beach”, the French brand unveils each year a large seaside wardrobe which highlights all silhouettes, always considering the swimsuit as a fashion accessory in its own right, an initiator of travel

A precursor of innovative models developed in France within its workshops, PAIN DE SUCRE infuses audacity and talent into the heart of its collections, season after season.

Unique cuts, technical and high-performance materials combined with precious details are the very essence of the brand, which has a true creative heritage; its archives are full of innovative ideas constituting a large part of its wealth. The swimwear offering is expanded by the Bodywear line, more urban, which offers the house's creations in fishnet and lace versions...

Surprise, invent, seduce while generating confidence and enthusiasm among your customers; it is the subtle dosage that reflects the philosophy of the house. Ethics, environmental awareness, attachment to human values, are the foundations of this adventure.

Today, PAIN DE SUCRE is listed in more than 650 multi-brand retailers around the world, and has around thirty own-name and franchise stores: London, St-Barthélémy, Monaco, Geneva, Paris, Sydney, Dubai, etc. more great stories to share...